This report was one of the first big publications since the new branding. As part of the new branding I was in charge of creating guidelines for reports. Use of images, headlines, typography and colour al needed work. How to make it future proof and give all content the right amount of attention.

Giving players the attention they deserve. Making the voices heard.
The quotes and opinions get supported by the actual data and reports. Making the report a piece of content readable for different audiences. All the facts in one report with a clear statement. An emerging industry.

Together with the copywriters we made the decision that every page should contain the statement and message. Making it easy to read and stating the right message in every spread.