Being modern but cooking classical. A combination worth showing in the overall style. The vegan trend is not something that fits the character of the cook or the mission of the company. Fresh food cooked in a traditional way is the statement. Therefor the imagery is an important aspect of the overall style. Fresh, colorful and authentic.

The mission in all communication is that healthy vegan food is delicious and easy. To ensure the positive message the first thing you give, in this case the business card, has a free recipe. This also works as a reason not to throw away the business card but to keep it close to the kitchen.